At Consumer Guidance, we often conduct lab analyses to evaluate products. Our standard lab procedures include:
- Organic qualitative analysis
- Inorganic qualitative analysis
- Experimental set-up for performance testing
- Sensory qualitative analysis
Scientific lab testing to ensure valid results
Through organic qualitative analysis, we identify natural substances, compounds, and contaminants. The analytical approach and instruments used are tailored to the specific questions we seek to answer—there is no one-size-fits-all solution.
In inorganic qualitative analysis, we determine the presence of specific constituents. Our lab tests particularly focus on identifying harmful elements, such as carcinogenic substances like plasticizers (e.g., PCBs).
Experimental set-ups are crucial when comparing products. By testing all samples under identical conditions, we can scientifically compare their performance. In collaboration with our laboratory partners, we design custom experimental set-ups for each product category. These set-ups vary significantly depending on the nature of the products.
Typical test scenarios aim to measure the maximum stress a product—or the materials it is made from—can endure, such as force, heat, moisture, or electrical load. Mechanical load testing, for example, simulates long-term use to assess a product’s durability over time.
Many Applications
The following images show an experimental set-up to test pruning shears.



When taste is a critical factor – as it often is in food testing – we employ sensory qualitative analysis. Well-trained testers evaluate different products in a controlled, standardized process. All samples are white-labeled before testing to eliminate potential biases.
Alternatively, we sometimes use mass taste-testing with consumer panels. For these tests, the typical sample size is 60 consumers.

Regardless of the type of analysis used, results are compiled using a scoring model. This model enables us to deliver a clear and transparent ranking of the products tested.