At Consumer Guidance Group (CGG), we are committed to continuously identifying the best choices for both consumers and corporate buyers – whether it’s products, services, solutions, brands, or vendors. We apply the most effective methodologies for comparison and execute each study with precision to ensure meaningful, reliable results.
All of our studies produce rankings – of companies, brands, products, or services – that help consumers make informed decisions. We aim to be a trusted ally for consumers and a fair, value-generating partner for advertisers.
Scientific Methodology
Our rankings are based on rigorous scientific methods, including:
Our award seals, which we refer to as testimonials, highlight the best products, services, and companies. These seals make it easy for consumers to identify superior options and choose confidently.
At the same time, our detailed research reports provide valuable insights for vendors, helping them improve their offerings by addressing areas identified for enhancement.
Our award seals label the best products, services and companies. We call them testimonials. This enables consumers to easily recognize superior offers and to make their choice accordingly. Our research reports enable vendors to improve their offers based on shortcomings identified in our studies.
International Footprint
Founded in 2010, CGG has steadily expanded its presence across several European countries, maintaining continuous growth. Each country is served by a separate legal entity to ensure local expertise and compliance.
Currently, we have an active presence in:
- Germany
- Switzerland
- Austria
- France
- Portugal
- Spain
- Angola
- Mozambique
CGG is led by experienced professionals who are committed to sustainable growth through high-quality solutions.
Our leadership team combines deep industry expertise with a strong focus on innovation, ensuring that every study we conduct meets the highest standards of accuracy, relevance, and value. We believe that continuous improvement and a clear dedication to consumer interests are the cornerstones of long-term success – for both our organization and the partners we support.
Bernhard joined our Swiss operations in 2024. Before joining CGG, he founded and grew various research start-ups and served in numerous corporate functions related to strategy, business development and customer success.
Bernhard heads our operations in Switzerland.
Carmen joined ConsumerChoice in 2024. As a lawyer she started her career at the Spanish national government.
Carmen is responsible for the Spanish market.
Emma joined our French operations in 2019 as a project manager and has since developed customer relations in the French market.
Emma today serves as business developer for France.
Felix created CGG as a spin-off from Globis Consulting, building upon the extensive European research capability of Globis.
Felix serves as CGG Group CEO.
Henrik joined CGG over 10 years ago as a project manager. He holds a degree in psychology from University of Würzburg.
Henrik is responsible for sales in the DACH-region, e.g. Germany, Austria and Switzerland.
Jose is the founder of ConsumerChoice in Portugal. He managed to grow ConsumerChoice into the leading position in the Portuguese market.
Jose is managing director of the Iberian operations of CGG.
Katja was CGG’s first employee, joining us a project manager. She holds a PhD in psychology from University of Würzburg.
Katja is managing director of DtGV in Germany and has been a main driver for our growth over the past years.
Nassrin is a passionate commercial with broad experience in sales and service. She is a major contributor to our growth in the Iberian market.
Nassrin serves as head of sales of Iberia.
Oliver has accelerated CGG from the early days on, based on his extensive commercial experience from the media sector.
Oliver serves as mananging director for our German and Austrian operations.
