At Consumer Guidance Group (CGG), our mission is to continuously identify outstanding choices for consumers and corporate buyers—whether they are products, services, solutions, brands, or vendors. We select the methodology best suited to each research question and execute our studies with precision to produce meaningful and reliable results.
All our studies result in rankings of companies, brands, products, or services, helping consumers and business customers make more informed purchasing decisions. We aim to be a trusted source of guidance for consumers while providing companies with fair, independent recognition of outstanding performance.
Scientific Methodology
Depending on the subject and objectives of a study, our research draws on a range of established methodologies, including lab analyses, surveys, mystery research, and data mining.
Our award badges, which we refer to as testimonials, recognise products, services, brands, and companies that achieve outstanding results in our studies. They provide consumers with an easily recognisable indication of strong performance and can help them make purchasing decisions with greater confidence.
At the same time, our detailed research reports provide participating companies with valuable insights into their performance. By identifying strengths and areas with potential for improvement, our studies can help companies better understand their competitive position and further develop their offerings.
International Footprint
Founded in 2010, CGG has steadily expanded its international presence. Our activities in individual markets are supported by local structures and expertise, enabling us to take account of the specific characteristics of each country.
Today, CGG has an active presence in:
- Germany
- Switzerland
- Austria
- France
- Portugal
- Spain
- Angola
- South Africa
- Singapore
CGG is led by experienced professionals committed to sustainable growth, methodological quality, and continuous innovation.
Our international experience, combined with local market expertise, enables us to continuously refine our research methodologies and develop meaningful comparisons across a wide range of industries. Accuracy, independence, relevance, and a clear focus on the needs of consumers and business buyers remain at the heart of our work.
Bernhard joined our Swiss operations in 2024. Before joining CGG, he founded and grew various research start-ups and served in numerous corporate functions related to strategy, business development and customer success.
Bernhard heads our operations in Switzerland.
Felix created CGG as a spin-off from Globis Consulting, building upon the extensive European research capability of Globis.
Felix serves as CGG Group CEO.
Jose is the founder of ConsumerChoice in Portugal. He managed to grow ConsumerChoice into the leading position in the Portuguese market.
Jose today is Chairman for the Iberian operations, advising on strategic matters.
Miguel has a strong track record in the Angolan market, having served as Chief Marketing Officer of Unitel, Angola’s largest teleco. He holds a Master’s degree in Computer Engineering.
Miguel serves as CEO of Escolha do Consumidor Angola, a company in which CGG holds a minority investment.
Nassrin is a passionate commercial with broad experience in sales and service. She is a major contributor to our growth in the Iberian market.
Nassrin now leads the Portuguese and Spanish markets as CEO.
Oliver has accelerated CGG from the early days on, based on his extensive commercial experience from the media sector.
Oliver serves as mananging director for our German and Austrian operations.
Sandrine joined Consumer Guidance as business developer for France, establishing partnerships with leading media houses and growing our services portfolio.
Sandrine now leads CGG’s French operations.