Advertisers can gain valuable insights from our studies through a detailed analysis of their strengths and weaknesses compared with competitors. In many cases, the results also highlight specific areas where there is potential for improvement.
Companies, products, and services that achieve top rankings can go one step further. They can license and use our award seals and testimonials in their communications, helping to strengthen their brand image, attract attention, and support sales.
More Meaningful Communication
Advertising often relies on brand claims or price incentives, without providing consumers with an independent reason to believe the message.
Our research-based testimonials add substance to marketing communications. They give advertisers a credible story to tell and allow strong performance identified in our studies to become part of the marketing message.
Rather than simply claiming to be among the best, advertisers can communicate an achievement based on independent research. This can make advertising messages clearer, more relevant, and more convincing.
More attention
Our award seals and testimonials are designed to stand out. They can attract additional attention in advertising as well as at the point of sale, where consumers are often confronted with numerous competing messages.
An award also provides companies with positive news that can be used across PR, social media, corporate communications, and other channels to reinforce a positive brand image.
Better conversion
At the point of sale, consumers frequently have to choose between products or services that appear very similar. An independent award or testimonial can provide an additional reason to choose one option over another.
Our research-based testimonials provide consumers with a simple and easily recognisable indication of strong performance. Used effectively, they can build confidence in the purchasing decision and help advertisers improve conversion and support sales.